Fremantle today announces a new Nordic original dating series for Amazon Prime Video. Sweathearts created by Monster is set to premiere in December.
Sweathearts sees one “Super-dater” set up with three singles in a sauna. Hosted by media personalities, the series involves three rounds of dating, and in each round there will be challenges for them to complete, including question cards and physical tasks, with each round building tension and getting hotter. After the rounds, it’s time to make a decision. The “Super-dater” will have to choose who to keep, and the chosen single must decide whether to stay or go.
Head of Monster Non-Scripted, Eva Rolland Korshamn, comments: “Dating can be hard, but Sweathearts tries to soften the experience by adding an element that should help them relax and have fun – the sauna. This hot and damp environment is known to loosen people up and it is amazing to see how loose and open they got during this time in the sauna. When challenged by daring questions and physical challenges it was lots of laughs and cringe moments, but often sparks flew and many of them even left with hopes of having met real love.”
Developed by Fremantle-owned Norwegian company, Monster, the series will see four local adaptations of the dating series launching on Amazon Prime Video in Norway, Sweden, Denmark and Finland 26 December this year. Producers are Monster (Norway), Baluba (Sweden), Strong Productions (Denmark) and Moskito (Finland) which all are a part of the this is nice-group within Fremantle. Format distribution outside the Nordics will be handled by Fremantle.
Morten Mogensen, CEO of the this is nice-group comments:“We have had a great track record so far this year with some brilliant launches, and I am so proud to add this contemporary new dating series to our slate. We have worked strategically to expand our footprint and to add new clients to our portfolio across all genres and we are delighted to be working with Amazon Prime Video in the region.”
Martin Backlund, Head of UK and Nordics content, Prime Video comments: “With a growing number of Nordic Originals and Sweathearts being announced today, it demonstrates our commitment to the Nordics in the long term. We’re striving to offer Prime Video customers a great selection of content across our global Amazon Original series and movies, the newest movie releases, and now, locally produced and acquired content, showing our investment in the Nordics.”