New multi-year partnership agreed with The Jamie Oliver Group
We have signed a new multi-year partnership agreement with the Jamie Oliver Group. The new five-year deal, will see us extend our long-term partnership and successful collaboration with Jamie Oliver, spanning over two decades.
Fremantle has been Jamie Oliver’s TV distribution partner since 2002 and we have been instrumental in ensuring his wide ranging and award-winning content portfolio is seen by a huge global audience on multiple platforms in over 200 territories worldwide. We currently distribute a total of 83 Jamie Oliver series and formats to over 100 clients, with more than 15 million hours of Jamie Oliver content streamed to 7 million users in the US alone.
Under the extended new deal, Fremantle will now hold global rights to Jamie Oliver’s TV Distribution, AVoD, FAST and Digital platforms, plus a joint commitment to exploring new entertainment opportunities.
We will continue to focus on building Jamie Oliver’s AVoD and digital Offering. The Jamie Oliver Channel – named FAST Channel of the Year in 2023 – is currently available across 14 distribution platforms, including Pluto TV, Roku, and exclusively on Samsung TV in the UK, Germany and Nordics.
We will work closely with the Jamie Oliver team to further expand his digital footprint, following the successful launch of Jamie Oliver’s TV library on YouTube in the US, with the objective of continuing to grow digital audiences and introducing new generations to Jamie’s full back catalogue.
The partnership will be supported by our dedicated and specialist direct-to-consumer marketing, social and communications team.
Bob McCourt, Chief Operating Officer, Commercial and International at Fremantle, said “We’re proud of the long-standing relationship that we have with Jamie to bring his content to a global audience. We’re incredibly excited to be continuing our partnership and look forward to expanding our offering across TV distribution, FAST, digital and branded entertainment. We’re thrilled that we can continue to grow the Jamie Oliver brand and be the best-in-class distributor of Jamie Oliver content globally”.
Zoe Collins, Managing Director of Jamie Oliver Group, said, “I’m delighted to continue to build on our successful partnership with Fremantle as we look to supercharge Jamie’s profile in our priority territories across multiple customer touchpoints from FAST channels, YouTube, AVod as well as more traditional broadcast platforms. We’re so proud of our back catalogue of shows and so I’m also thrilled to find new ways to bring that content to new audiences and adding to Jamie’s real world legacy. ”
Fremantle is a leader in FAST, operating 25 channels globally, across 23 platforms in 20 Countries. In addition to The Jamie Oliver Channel, the portfolio of Fremantle FAST channels include; BUZZR, The Price Is Right, RIGTV, Baywatch, Chop Chop Chat, Family Feud, Escape To The Country, Supermarket Sweep, Places and Spaces, Grand Design, Escape To The Country. These represent over 1bn hours of content streamed on Fremantle FAST channels.
